Subscribe Now

Receive alert message from us when new articles submitted to our site for free.

Enter Your Name
Enter Your E-Mail

Sponsors

Internet Marketing
Business Letter
Nursing job opportunities


Categories




Sign Up Here

Home / Marketing / Direct Mail


Print | Send To Friends | Add To Favorites | Comment

Why Should You Compare Your Email Campaigns?

By: Mike Savaliya

Article Word Count: 370 words  [Comments (0)]
Total Views: 45 Views







Making sure that your email newsletter subscribers are




receiving the best of your information is very important. If you




are using an optin list from a while then you should know:









What grabs most of your subscriber's attention?









How frequently do they want to read your newsletter? Are the




really interested in the information you provide? Do they




forward your information to their friends?









You will get answers to these questions when you compare results




of all email campaigns sent to this optin list in last one year.









Put all the email campaign statistics in a table and in a graph.




Below are the most important statistics that you should look at:









Open Unique Open Clickthru Unsubscribe Forwarded









Put these statistics in to a graph and you will know which




campaign was most effective. Clickthru rate is more important




than opens and unique open rate. Clickthrus shows that your




subscriber showed interest in the information you provided. Just




an open without a clickthru shows that subscriber did read the




information, but he or she is not interested in the information




you provided so no click.









Follow the style and information or advertisement trend of the




most effective campaign. This will help you get more and more




clickthrus for your next campaigns.









It wouldn't take any more than few hours to compare your




campaigns. If your email marketing service or software provides




this feature than use it and achieve even better results for




your next campaign.




Grab this articles

Related articles


Newest Articles

Most Popular Articles