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Training Is A Complete Waste Of People's Time - Isn't It?By: Jim SymcoxArticle Word Count: 1639 words [Comments (0)] Total Views: 87 Views |
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Is formal and informal training important? After all we can all learn from other employees or from outside consultants we bring in can't we? Well, in my previous life as a consultant IT project director I That's despite massive efforts made to train people. But unless skills are used regularly after training they fade Learning from others in your own organisation can also be Learning by "sitting next to Nellie" as it's known can work. But it means that any weak custom and practise procedures are copied. These weak procedures may actually be the direct opposite Also if you're learning from someone because they're just about You don't get their total focus on teaching you their job. So ways of doing things can become less and less effective as That means that service to your customers becomes worse. Simply because the people serving them don't know the best way of working. Research shows that over 60% of customers leave a business Let's look at the story of two woodcutters Once there were twin brothers. They were tall, strapping lads who had both become lumberjacks at the same time. One year they took part in a logging competition together. Each was strong and beat everyone they came up against. Until they reached the final where they met each other. They seemed evenly matched. The crowd looked and urged them on as they both started cutting timber at a strong rate of knots. After an hour one of the brothers stopped for a few minutes. Let's call him the "idle chopper". He soon resumed work but every hour he kept stopping. Eventually the competition finished and it was immediately His brother shook his hand to congratulate him and asked, "how on earth did you cut twice as much wood as me despite stopping so frequently?" The idle chopper smiled and said "I wasn't really resting I was The "idle chopper" was really the "smart chopper" because he'd Abraham Lincoln said "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." People can look at training as a complete waste of a company's But look at the woodcutters the one who kept stopping to sharpen The same is true of any company that gives their staff training. Getting yourself and your staff trained is essential if you want If you don't you'll be like 90% of businesses over a 10 year time frame and be out of business. It's really that stark a choice. There are a number of effective training strategies that I would Two of the most powerful are as follows: a) A Weekly Company Workshop Let me explain exactly how they work so that you can go and apply them in your business immediately. Weekly Company Workshop 1) Set-up an hour per week where all employees gather together. The first workshop is the Set-up and Introduction Workshop. 2) In this workshop you all brainstorm the issues and problems Someone is designated to takes action notes. That is notes that 3) You then prioritise and agree the issues amongst everyone Hint: Give particular weight to customer issues as they are quite likely to resolve one or more internal issues too. 4) Provide a full list of prioritised issues to all attendees. The Second and subsequent workshops are Issue Eaters 5) Take the first issue from the list that was issued the day of 6) Brainstorm possible solutions to the issue. For example the customers are returning a product to you in large numbers but you can't see why. The issue is "You don't know why the product is being returned". Several possible solutions occur: a) Ring customers and ask them why they're returning them. Also b) Send every customer a questionnaire asking several questions, c) Ask the sales force to go and see each customer and ask for d) The managing director to ring the companies concerned to see Collate the answers and provide the information and analysis to 7) If the solution calls for a better procedure or company 8) Only address one issue per session - even if you finish it in 9) Review the solution and check that it is working. Then sign it off and add to the list of completed issues. Guess what you're building with the documentation? It's a company handbook that allows new staff to get up to speed on how your company has got to where it is now and what the current procedures and processes are. Not just that. It means that at a stroke you've pooled the You tell me. Do you think your customers are going to become even happier with an organisation that addresses and resolves issues? Now you may be thinking I'm only a one person or two person This method applies equally well to you too. The great thing about it is that as long as you document you'll Formal Courses - with a twist 2) Plan what courses staff (and you) should attend during the 3) Attend the course - there should be no excuse for non- 4) Now here's the twist before your staff go on the course tell The reasons for this are: a) Others benefit from hearing what the course was all about 5) Make sure that they do the presentation. If not you get none 6) Been on a course yourself? Right. You do the same as your Finally and most importantly there is a set of Golden Training a) Training must be applied when you return from the course For example people learn everything on a time management course So over time they apply more and more of what they're taught d) Once you've got trained up experts use them to train your own Does training staff stop the company making money? Ultimately the answer is it makes you even more money than you did before they were trained. Remember the two axmen? You want to be the smarter chopper. Jim Symcox, also known as the Marketing Magician has worked as a consultant since the mid 1980's. He is a marketing coach, copywriter and the author of "How to Leap Ahead Of Your Competitors". He lives in Manchester, United Kingdom with his wife and 4 children. He is also a member of the University Gilbert & Sullivan society and enjoys singing in a show each year. For a free chapter from "How To Leap Ahead Of Your Competitors email him at web@acornservice.com with "ezinearticles" in the subject line. Grab this articles
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