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This Privacy Stuff is Really Bugging Me!

By: Mike Banks Valentine

Article Word Count: 535 words  [Comments (0)]
Total Views: 108 Views




There is a nasty little privacy parasite loose on your computer.

You get it by visiting web sites with "bugs" on them. Typically

served by ad tracking, affiliate tracking and even email

tracking companies to measure the effectiveness of their ads,

track their visitors and find out when you open their email. Web

bugs are tiny, invisible 1 pixel by 1 pixel graphic files that

notify a third party web site when a page, an ad or an email is

viewed.



Now if you've joined an affiliate program through any of the

major affiliate tracking companies, you have probably even put

these bugs on your own pages without knowing what you've done.

They come in the HTML code you are given to paste into your page

by Commission Junction or LinkShare or BeFree networks and

LinkExchange to track your visitors so you can be paid your

affiliate commissions.



You'll see on the link code something like this
src="http://service.bfast.com/bfast/serve?bfmid=

26375915&siteid=38461978&bfpage=ehi_home_page"

border="0" width="1" height="1" NOSAVE >



This is actually the WebSite101 code for our affiliate link to

eHealthInsurance.com and is required by their affiliate program.

This is a "good" use of web bugs to track commission payments to

affiliates. It allows the host to track exactly what web page

was visited by the surfer and when so that affiliate links can

be tracked from their source.



The "bad" bugs are those used by ad servers to track which

advertisements are viewed by surfers and combine it with other

information stored about that surfer at other web sites. There

are bugs included in HTML email -- those messages that include

graphics, fonts and page color in the messages -- to see when

the email was opened and can even tell where on your hard drive

that email is stored, when it was viewed, how long it was open

and if the links are clicked on.



"Bad" bugs are used by nefarious sites to collect information

from your hard drive and pass it back to their server without

your knowledge. This is done in combination with cookies to send

information about your surfing habits to third parties, also

without your knowledge. For more about cookies visit:



http://WebSite101.com/Privacy_issues.html#cookies



Some of these nasty little critters can even be used from web

pages or within your email to install "executable bugs," which

can install a file onto your hard drive to collect information

whenever you are online. For example, one such bug can scan a

hard drive to send information on every document that contains

the word "financial."



More on Web Bugs . . .



http://news.cnet.com/news/0-1005-200-5008849.html



Fortunately there is a new software available for Windows users

called



Bugnosis which is

provided as freeware by the



Privacy

Foundation.



The software is designed as a browser plug-in to notify you when

a page you visit is a security risk, or simply if the page

contains web bugs. They are working on a version that will

notify you of bugs in your email.



Call the exterminator honey, we've got bugs in the PC!





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