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The Three Principles of HTML Code Optimization

By: George Peirson

Article Word Count: 1050 words  [Comments (0)]
Total Views: 133 Views





Just like spring cleaning a house, the html code of your web


pages should get periodic cleaning as well. Over time, as


changes and updates are made to a web page, the code can become


littered with unnecessary clutter, slowing down page load times


and hurting the efficiency of your web page. Cluttered html can


also seriously impact your search engine ranking.





This is especially true if you are using a WYSIWYG (What You See


Is What You Get) web design package such as FrontPage or


Dreamweaver. These programs will speed up your web site


creation, but they are not that efficient at writing clean html


code.





We will be focusing this discussion on the actual html coding,


ignoring other programming languages that may be used in a page


such as JavaScript. In the code examples I will be using ( and )


characters instead of correct html so that the code examples


will display properly in this newsletter.





Up until recently when coding a page in HTML we would be using


tags such as the (font) tag and (p) paragraph tags. Between


these tags would be our page content, text, images and links.


Each time a formatting change was made on the page new tags were


needed with complete formatting for the new section. More


recently we have gained the ability to use Cascading Style


Sheets, allowing us to write the formatting once and then refer


to that formatting several times within a web page.





In order to speed up page load times we need to have fewer


characters on the page when viewed in an html editor. Since we


really do not want to remove any of our visible content we need


to look to the html code. By cleaning up this code we can remove


characters, thereby creating a smaller web page that will load


more quickly.





Over time HTML has changed and we now have many different ways


to do the same thing. An example would be the code used to show


a bold type face. In HTML we have two main choices, the (strong)


tag and the (b) tag. As you can see the (strong) tag uses 5 more


characters than the (b) tag, and if we consider the closing tags


as well we see that using the (strong)(/strong) tag pair uses 10


more characters than the cleaner (b)(/b) tag pair.





This is our First Principle of clean HTML code: Use the


simplest coding method available.





HTML has the ability of nesting code within other code. For


instance we could have a line with three words where the middle


word was in bold. This could be accomplished by changing the


formatting completely each time the visible formatting changes.


Consider this code: (font face="times")This(/font) (font


face="times")(strong)BOLD(/strong)(/font) (font


face="times")Word(/font) This takes up 90 characters.





This is very poorly written html and is what you occasionally


will get when using a WYSIWYG editor. Since the (font) tags are


repeating the same information we can simply nest the (strong)


tags inside the (font) tags, and better yet use the (b) tag


instead of the (strong) tag. This would give us this code (font


face="times)This (b)BOLD(/b) Word(/font), taking up only 46


characters.





This is our Second Principle of clean HTML code: Use


nested tags when possible. Be aware that WYSIWYG editors will


frequently update formatting by adding layer after layer of


nested code. So while you are cleaning up the code look for


redundant nested code placed there by your WYSIWYG editing


program.





A big problem with using HTML tags is that we need to repeat the


tag coding whenever we change the formatting. The advent of CSS


allows us a great advantage in clean coding by allowing us to


layout the formatting once in a document, then simply refer to


it over and over again.





If we had six paragraphs in a page that switch between two


different types of formatting, such as headings in Blue, Bold,


Ariel, size 4 and paragraph text in Black, Times, size 2, using


tags we would need to list that complete formatting each time we


make a change.





(font face="Ariel" color="blue" size="4")(b)Our


heading(/b)(/font) (font face="Times color="black" size="2")Our


paragraph(/font) (font face="Ariel" color="blue" size="4")(b)Our


next heading(/b)(/font) (font face="Times color="black"


size="2")Our next paragraph(/font)





We would then repeat this for each heading and paragraph, lots


of html code.





With CSS we could create CSS Styles for each formatting type,


list the Styles once in the Header of the page, and then simply


refer to the Style each time we make a change.





(head) (style type="text/css") (!-- .style1 { font-family:


Arial, Helvetica, sans-serif; font-weight: bold; font-size:


24px; } .style2 { font-family: "Times New Roman", Times, serif;


font-size: 12px; } --) (/style) (/head) (body) (p


class="style1")Heading(/p) (p class="style2")Paragraph Text(/p)


(/body)





Notice that the Styles are created in the Head section of the


page and then simply referenced in the Body section. As we add


more formatting we would simply continue to refer to the


previously created Styles.





This is our Third Principle of Clean HTML Code: Use CSS


styles when ever possible. CSS has several other benefits, such


as being able to place the CSS styles in an external file,


thereby reducing the page size even more, and the ability to


quickly update formatting site-wide by simply updating the


external CSS Style file.





So with some simple cleaning of your HTML code you can easily


reduce the file size and make a fast loading, lean and mean web


page.


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