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The Three Primary Strengths Of Network Marketing

By: Kirk Bannerman

Article Word Count: 1061 words  [Comments (0)]
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Network Marketing, 'MLM', and Multi Level Marketing are all terms

that refer to the same type of business model. This industry has

had more than it's share of scumbag crooks and con artists that

have used and abused the concept. However, if you do your

homework and get involved with a legitimate network marketing

organization, this business model has exceptional income

potential.

Network Marketing can produce outstanding results if you know a

few simple concepts, the understanding of which is critical to

your success.

Network Marketing, MLM, and Multilevel Marketing are unlike

franchises or conventional businesses in that they take advantage

of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)


2) Residual Income


3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of

the people that undertake network marketing. And that's just one

of many reasons why so many fail at network marketing. There are

lots of other reasons, and it would take volumes to cover them

all. But this is one of the more common ones. Because if you

don't comprehend and believe in these principles, it's impossible

to help others fully understand and appreciate them.

First, lets look at LEVERAGE:

Every successful person or business takes advantage of leverage.

There are only 24 hours in a day and no matter how talented you

are or how much you get paid per hour, if you don't take

advantage of leverage you're limited by the number of hours in a

day. As a side note, I have heard of cases where an occasional

lawyer was billing more than 24 hours per day...but, I guess

that's another story. By learning to leverage your time, you can

also benefit from a percentage of other people's efforts, and

dramatically increase your income while creating more free time

for yourself.

The unique and wonderful thing about the Network Marketing

business model is that everyone has the same opportunity to

become the 'owner' of his or her own business - with a fraction

of the investment of time and money of a franchise or traditional

business.

In network marketing the people at the top definitely have a

vested interest in helping others on their team succeed.

Would you rather receive 100% of one person's efforts, or 5% of

the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be

amplified, but your income is not dependent on only one person.

If your income is produced by the activities of many, it is much

more dependable. Even if something unexpected or negative happens

to one or more of those people, it only has a minor effect on the

TOTAL production.

It's great to get paid while you're sleeping or away on vacation.

That's one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:

When someone mentions residual income many people automatically

think of actors or musicians.

Residual income is recurring income that you continue to receive

long after the work you've done to produce it has ended. There

are lots of ways to produce residual income. However, many

people don't understand it, and still others have never thought

about or been exposed to it.

A very simple example of residual income is interest earned on

money in the bank or investments. You continue to receive this

income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000

once, or getting paid $50/month for the rest of your life...which

would you choose? If you chose the $50/month you obviously "get"

the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000

relatively quickly. And if it lasts for a few years, or better

yet - the rest of your life - it will really be a blessing.

Residual income is certainly not about "getting rich quickly",

even though with the right opportunity it's possible to produce a

substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong

network organization or just give up too soon and quit because

they expect overnight results. It is important to recognize that

the real beauty of residual income is on the back end, not the

front, and that once you build it you have the financial security

and time flexibility to do just about anything you desire for the

rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):

The classic illustration of geometric growth is the frequently

used penny-a-day example.If you save one penny on the first day,

and double it every successive day, (day two you have 2 pennies

and day three you have 4 pennies, and so on) how much will you

have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing,

but true.

That's a simple and dramatic illustration of how networking can

work. If I can teach you, I've doubled myself. If we each teach

someone else, we've doubled again. As this duplication or

geometric growth process goes on and on, it can produce some

amazing results in a relatively short period of time, just like

the penny example above.

So there you have it, understand and apply these three principles:



1) Leverage (of Time and Money)


2) Residual Income


3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a

successful and financially rewarding network marketing

experience.

Kirk Bannerman operates his own successful home based business

and also coaches others seeking to start their own home based

business. For more information visit his website at

http://www.home-based-business-team.com

Proven Work At Home Business for more details.

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