P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than for other types of business people. Here’s why:

* People buy professional services based on reputation, credibility and knowledge

* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service

* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge

Low-Cost, No Cost PR strategies you can use immediately:

* Speaking engagements

* Guest columns

* Radio Expert

* Volunteering on charity committees; member of a charity board; pro-bono work for a charity

* Award submission

* Web Site

* Special Events

* Newsletter (e-mail)

* Publicity

How to decide which PR strategies are best for you:

* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write, so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.

* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it’s weekly, biweekly or monthly, can you commit to a schedule?

* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you’d like to be on, that’s a tough sell for you. But perhaps you could offer to write a Q&A column for your local newspaper.

Focusing on P.R. is a very effective strategy for promoting Professional Services Providers.

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Programâ„¢ and her free biweekly PRactical P.R. newsletter at http://www.margiefisher.com

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<h1>P.R. Strategies for Professional Service Providers</h1><p> <p>Promotion for Professional Services Providers requires a different approach than for other types of business people. Here’s why:</p><p>* People buy professional services based on reputation, credibility and knowledge</p><p>* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service</p><p>* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge</p><p>Low-Cost, No Cost PR strategies you can use immediately:</p><p>* Speaking engagements</p><p>* Guest columns</p><p>* Radio Expert</p><p>* Volunteering on charity committees; member of a charity board; pro-bono work for a charity</p><p>* Award submission</p><p>* Web Site</p><p>* Special Events</p><p>* Newsletter (e-mail)</p><p>* Publicity</p><p>How to decide which PR strategies are best for you:</p><p>* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write, so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.</p><p>* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it’s weekly, biweekly or monthly, can you commit to a schedule?</p><p>* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you’d like to be on, that’s a tough sell for you. But perhaps you could offer to write a Q&A column for your local newspaper.</p><p>Focusing on P.R. is a very effective strategy for promoting Professional Services Providers.</p><div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div><p>Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program™ and her free biweekly PRactical P.R. newsletter at <a href="http://www.margiefisher.com" target="bago">http://www.margiefisher.com</a></p> More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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