Not To Be Banned By Google

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Not To Be Banned By Google

By: Arnab Ghosh

Article Word Count: 375 words [Comments (0)]
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Strategic search engine optimization involves far more than

keyword research, META tags and content. If you want to mange an

SEO program, you need to be aware of any issue that can affect

your success. Domain name management is one of the big factors.

Effective domain name management is critical because you could

end up getting banned from Google and other search engines if

you take the wrong approach.

Why would Google ban you?

In the spirit of fair play and providing depth in its results,

Google frowns on duplicate content. Some web site owners

purchase multiple domains and copy their content for both

domains. They figure they may land the #1 and #2 positions that

way. That may be the company's goal, but it's not very valuable

for the Internet searcher. Even if you don't maintain your

identical content with two or more domains, you can still run

into problems. It's possible to update just one set of web

pages, but have them look like duplicates because of how the

domain names are administered. You may be risking everything if

someone enters www.yoursite2005.com/about.html and

www.oursite2005.com/about.html and they see the same content -

even if they pages reside in only one location. Many web site

owners redirect one domain to the next rather than configure the

server to associate the core content with a second domain name.

In many cases, a 301 redirect is your best bet. It's a

server-side redirect most administrators can handle in a few

minutes. In effect, it's a proper way of telling search engines

to ignore one domain and favor another. You may have many good

reasons for owning multiple domains, including brand protection.

Some companies get extra domains on the off-chance that someone

may simply try a domain name and see what comes up. A classic

example is 1-800-FLOWERS.COM. One of their domains is

www.1800flowers.com, but you can get there with www.flowers.com

as well.

The Bottom Line

If you secure more than one domain, redirect the extras to your

main web site (on the server) or use the extra domains for

unique content (showcasing a line of products of services).

Grab this articles

<h1>Not To Be Banned By Google</h1> Strategic search engine optimization involves far more than keyword research, META tags and content. If you want to mange an SEO program, you need to be aware of any issue that can affect your success. Domain name management is one of the big factors. Effective domain name management is critical because you could end up getting banned from Google and other search engines if you take the wrong approach. Why would Google ban you? In the spirit of fair play and providing depth in its results, Google frowns on duplicate content. Some web site owners purchase multiple domains and copy their content for both domains. They figure they may land the #1 and #2 positions that way. That may be the company's goal, but it's not very valuable for the Internet searcher. Even if you don't maintain your identical content with two or more domains, you can still run into problems. It's possible to update just one set of web pages, but have them look like duplicates because of how the domain names are administered. You may be risking everything if someone enters <a href="http://www.yoursite2005.com/about.html" target="bago">www.yoursite2005.com/about.html</a> and <a href="http://www.oursite2005.com/about.html" target="bago">www.oursite2005.com/about.html</a> and they see the same content - even if they pages reside in only one location. Many web site owners redirect one domain to the next rather than configure the server to associate the core content with a second domain name. In many cases, a 301 redirect is your best bet. It's a server-side redirect most administrators can handle in a few minutes. In effect, it's a proper way of telling search engines to ignore one domain and favor another. You may have many good reasons for owning multiple domains, including brand protection. Some companies get extra domains on the off-chance that someone may simply try a domain name and see what comes up. A classic example is 1-800-FLOWERS.COM. One of their domains is <a href="http://www.1800flowers.com" target="bago">www.1800flowers.com</a>, but you can get there with <a href="http://www.flowers.com" target="bago">www.flowers.com</a> as well. The Bottom Line If you secure more than one domain, redirect the extras to your main web site (on the server) or use the extra domains for unique content (showcasing a line of products of services). More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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Not To Be Banned By Google

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