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Negotiating the Best Website Business Deal

By: Dennis Blasius

Article Word Count: 1155 words  [Comments (0)]
Total Views: 68 Views






Congratulations! After many hours of searching buy-sell website



sites , you've finally found the perfect website. It meets all



of your requirements and is definitely in alignment with your



purchasing goals.







But now, you're completely stuck. You don't have a clue of how



you can effectively negotiate with the seller and certainly



don't want to pay more than the site is worth. In fact, you want



to get the best possible price for your money. Well, sit back,



relax, and get comfortable because in five simple steps, we're



going to teach you how to effectively negotiate and obtain the



best possible deal for your new website. So, let's get started!







1. Be a detective. First and foremost, you have to act as a



detective. You should be willing to roll up your sleeves and do



some in-depth research into the site which will enable you to



obtain answers to some important questions. Now is not the time



to be shy because you future is at stake. You have to delve deep



and be willing to find all the pertinent information that will



help you make a great offer. Here are some questions that you'll



want to inquire as you become a detective: a. Does the site have



any copyright/trademark violations or pending law suits? b. Has



the site ever been associated with spam or received any



warnings? c. Is the site content devoid of any copyright



infringement issues? d. Will you be allowed to customize the



content as you see fit? e. What is your monthly bandwidth and



costs if you go over this allocated amount? f. Will the existing



merchant account and hosting service be transferred to you? g.



Will any technical assistance be available for the transfer? h.



Can you verify the site's web traffic with independent sources



like Google, Alexa or other engines? i. Does the site rely



heavily on pay-per-click advertising? If so, how much does it



cost to maintain these rankings? j. Will your designer be able



to maintain graphics and current site technology? k. Are planned



changes compatible with existing software? l. Will you own the



domain name and when will that registration be transferred? m.



What will be your initial and monthly costs with running this



site? n. What is your expected monthly profit? o. Will you be



allowed to add additional links or improve upon existing ones?



p. Will you have access to any auto responders, interactive



features, or programming, which the current owner utilizes? q.



How will you update the site as time passes? r. Will you have



access to website statistics including page history, existing



member lists, and other pertinent information? s. When was the



site last updated? By whom? t. Who designed current content and



site and are they still available to handle revision requests?







2. Consolidate information. Once you have answered all these



questions, you'll have a better idea of what the site is worth.



However, you're work is not done. You now have to consolidate



all this information into a concrete number.







Some consultants recommend that you pay no more than five or six



times the monthly earnings of the website however; we've found



that each site is individualized and a simple formula doesn't



work for everyone. Instead, you should take all gathered



information and either hire a professional website appraisal



company or do your own research to come up with an amount that



factors in your site's uniqueness.







3. Decide what you're willing to pay. Now that you know what



your website is worth, you have to figure out what you're



willing to pay for it. That is, what is your bottom line figure?



What is your high figure? Once you know these answers, you



should be willing to walk away if you can't reach a price that



you're comfortable with. After all, there are literally



thousands of sites available for purchase. You simply have to be



patient and hold off for the site that can meets all your needs



and your budgetary constraints.







4. Feel out the site owner. Now, it's time to feel out the site



owner. In this step, you must find out what the site owner's



motivating factors are for selling the site. For instance, are



they concerned with a lump sum payment or are they more



concerned with security? The reason being is that if they are



concerned with a lump sum payment they will likely not be open



to a contingency plan or won't be as interested in taking stock



in lieu of cash. However, if they are more concerned with



security, they may be open to a more creative type of financing



arrangement. Once you know this information, you can use it in



the negotiating process.







5. Make your offer. Finally, it is now time to make your offer.



If possible, get the existing owner to make the first offer and



then negotiate from there. If you make the first offer, make



sure that you have factored in all pertinent information and



that your offer is based on your budget. You should never



lowball the owner (unless you don't care whether they sell you



the site or not) and should always make a fair offer so that the



site owner doesn't cease negotiations. If you do offer less than



the current asking price, include your reasons for making the



lower offer.







In conclusion, purchasing a website is not a simple process. It



involves much planning, research, and careful implementation.



However, if you apply the previous five steps, you can walk away



with a great site, peace of mind, and immense pride in knowing



that you negotiated well and paid a fair price.



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