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More Money With Google

By: Arnab Ghosh

Article Word Count: 994 words  [Comments (0)]
Total Views: 72 Views




Though some people say that earning money online is not

possible. Lunch is not free! It is not true. You can earn

online. There are loads of companies who offer their affiliation

program. But the main problem with affiliation system is that

you get paid only when you refer somebody to their service &

that referred person purchase any product from that company.

Basically people don't believe such affiliation system & most

cases they think that the offer may be cheating.



I started with saying that making online money is possible. Now?



Yes. Still, you can earn. Google Adsense is the best method.

Google is an International Company. You can join Google Network

as a publisher. I make it simpler. Suppose company X, Y, Z have

tied up with Google & Google has told them - "You can give ads

for a year against USD 50$ only. So Google gets USD 150$ from

three clients. Now question is where the ad will be displayed.

Okay, for that Google has developed a Publisher system. You can

join as a publisher at free of cost. Those ads of Company X, Y,

Z will be displayed in the webpages of your site. Once you

signup as a publisher of Google Network, Google will give you

the javascript ad code which you can easily integrate in your

webpages. Now if your visitors click on those ads being

displayed in your site, it will take them to the corresponding

service provider's website. This is basically a marketing method

called web marketing. Google will pay you a percentage of the

amount they get from the corresponding advertiser i.e. the

company say X or Y or Z.



So it is obvious that you can get trusted money by Google

Adsense. The more & more people hit on ads of their interest,

probability of your income increases. There is no predefined

rules of increasing valid adsense click - listing some as per my

experience gained as an employee on www for last four years.



01) Properly Defined Meta Tags : Keep notice that your meta

tags are well defined. Don't use same keyword & description in

all pages of your site. You should remeber that the contents are

different in different pages of your website. If you are an

advanced designer & developer then already you know the

importance of it. The key benefit of making different meta tag,

different description & keyword is that while Googlebot visits

your site & follow links in your starting page to index other

pages - it makes proper index where almost all of your pages

with important content resides. If Googlebot finds that the

keywords & descriptions are same in all pages then it only index

first page. Along with making different tile for different pages

- also make description & keywords different. Keyword repetition

is not a good idea. Now if you have different keywords, google

javascript adcode will display different ads in your pages.

Otherwise the ads may become same. If the starting & most

striking keywords are like "free template,free website

template,template download" in all of your pages then it may be

the case that in all pages Google javascript ad code will

display only those ads related to web template download, web

templates providers etc. So use different keywords, description

& ad will be in rotation process. If it is in rotation process

then people or visitors may find out more number of ads of their

interests & if it so then the probability of valid clicks will

also increase. And your income from adsense will get a chance to

be more.



02) Content As Element : Visibilty & type of expected Google ad

also depends on the contents of your web pages. If you have used

some particular word such as "software company" number of times

- i.e. if it is the major repetiting word of any page then the

integrated a code may yield ad of some Software Company or

Software Consultant or like that. Again I should say clearly

that if you say that "okay, I have used description as - Free

Template Download; Keywords as "free template,free website

template,template download"; and again I have repeated the word

"software company" most of the times in my page - so what will

be the type of ad generated by Google? Well friends, I think

that priority is more on keywords & description of the page then

comes other elements. Though it may be a chance. No solid

statement I should make. Go for permutation - combination. You

will have the result yourself.



03) Advertisement Layout Size : Generally 468X60 Banner or

728X90 Latherboard format for advertisemnt draws more attention

of visitors - it also looks good perhaps in all cases after

integration with the webpage. Though I say this - other

webmasters can vote for other ad layout such as small rectangle,

skyscrapper etc. You can try mine. More clicks on ads - more

earnings.



04) Advertisement Layout Color : Ad will be displayed, people

will be clicking on them - everything is fine. But do you know

some people don't like ads. Though it is their rigidity - they

might get good link. But statistics says that site with ads

starts to have less popularity day to day. Again when ads is

very visible & some contents in the banner say in 468x60 format

is found to be ad, visitors just ignore it. They never click on

it. So I think that you should not place ad in contrast color to

your webpage. Ad should match with your site layout &

decoration. Link color in your ads should be same as the link

color of your webpage.



In future if I find out any important but legal factor which may

increase your adsense income, I will definitely publish them

here.

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