Is Content Really King? - The Power of Links

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<h1>Is Content Really King? - The Power of Links</h1><p> <br /><br /><br /> On-page content and optimization by itself is no longer enough.<br /><br /><br /> Unfortunately, link popularity has become a dominant factor in<br /><br /><br /> deciding who ranks the highest within the major search engines,<br /><br /><br /> especially within Google. If a competitor of yours is both<br /><br /><br /> optimized for the same target search terms and has a higher<br /><br /><br /> quantity and/or higher quality of back links, they are going to<br /><br /><br /> outrank you: period. Even if your website is perfectly optimized<br /><br /><br /> for an extremely niche search term and no other site in the<br /><br /><br /> world even mentions your exact phrase, you may still have<br /><br /><br /> trouble finding your website if you do not have at least a few<br /><br /><br /> back links to "validate" your website.<br /><br /><br /> <br /><br /><br /> If it came down to a contest between on-page optimization<br /><br /><br /> efforts against link building efforts, links would win hands<br /><br /><br /> down. You may find it shocking to hear a President of an<br /><br /><br /> optimization firm saying such a thing, but its true. I would<br /><br /><br /> challenge anyone to outrank a website that has a massive number<br /><br /><br /> of quality back links by using on-page optimization efforts<br /><br /><br /> alone with zero link building efforts. Whereas, you can easily<br /><br /><br /> outrank a website that is extremely well optimized by focusing<br /><br /><br /> heavily on link building efforts. An interesting example is<br /><br /><br /> Apple.com. One of the most important elements of optimization is<br /><br /><br /> to place the target key phrase within the meta title tag.<br /><br /><br /> However, search for the word "computers" on Google and you will<br /><br /><br /> find Apple.com on the first page of results. Apple does not even<br /><br /><br /> mention the word computers in their meta title tag. How is this<br /><br /><br /> possible when there are literally millions of competing websites<br /><br /><br /> that are aggressively trying to show up for this term by<br /><br /><br /> applying various optimization efforts? The answer is that<br /><br /><br /> Apple.com has a superior volume of back links (over 70,000 in<br /><br /><br /> Google alone). And a large percentage of these links include the<br /><br /><br /> word computers within the anchor text (i.e. Apple Computers, Mac<br /><br /><br /> Computers, etc.).<br /><br /><br /> <br /><br /><br /> Does this mean Optimization is dead? The answer of course, is<br /><br /><br /> no. Search engines still love websites that have tons of fresh<br /><br /><br /> and relevant content. It is the basis of what search engine<br /><br /><br /> results are all about. Copywriting fees are worth every penny<br /><br /><br /> when it comes to adding well written descriptions of your<br /><br /><br /> products and services onto your website. Professional<br /><br /><br /> optimization companies still flourish because of the success<br /><br /><br /> they bring to their clients through increased rankings and<br /><br /><br /> traffic. For optimum results, you need both optimization and<br /><br /><br /> links to succeed today.<br /><br /><br /> <br /><br /><br /> It's not just the quantity of incoming links, but the quality<br /><br /><br /> and relevance of the websites from which they come, as well as<br /><br /><br /> what words are used within the visible text portion of the<br /><br /><br /> hyperlinks, i.e. "anchor text." Reciprocated links have less<br /><br /><br /> value than they use to and can potentially hurt your rankings if<br /><br /><br /> you are exchanging with too many unrelated websites, i.e. bad<br /><br /><br /> neighborhoods. One-way links are the best links.<br /><br /><br /> <br /><br /><br /> During the last few Search Engine Strategies conferences, I<br /><br /><br /> could not help but notice an increasing number of link-related<br /><br /><br /> workshops, including a class dedicated to purchasing text links.<br /><br /><br /> Matt Cutts, official spokesman and software engineer for Google<br /><br /><br /> shared how he personally believes that buying links is like a<br /><br /><br /> politician buying votes and that incoming links should only grow<br /><br /><br /> naturally. He shared that the best way to receive incoming text<br /><br /><br /> links was to offer something truly helpful and/or unique and<br /><br /><br /> interesting to the public and that this would generate free<br /><br /><br /> unsolicited, incoming links without even asking. He offered some<br /><br /><br /> extreme examples of very creative websites, which caused a<br /><br /><br /> national media stir. Within minutes frustrated attendees spoke<br /><br /><br /> up about how the search engines started this whole thing by<br /><br /><br /> giving too much criteria to links in the first place, and that<br /><br /><br /> buying links on other sites (be it through banners or text<br /><br /><br /> links) has been a conventional form of advertising well before<br /><br /><br /> Google even existed. Some commented that if Google was<br /><br /><br /> considering penalization for sites that buy or sell links, they<br /><br /><br /> should start with Yahoo, since Yahoo earns a good portion of<br /><br /><br /> their income from selling paid text links (i.e. $299/year<br /><br /><br /> directory listings). Interesting enough, Google actually<br /><br /><br /> recommends on their website that you submit to directories such<br /><br /><br /> as Yahoo.<br /><br /><br /> <br /><br /><br /> I am sure that a majority of website owners today would love to<br /><br /><br /> come up with creative ideas that would generate a ton of<br /><br /><br /> unsolicited media attention. The truth is that coming up with<br /><br /><br /> something exciting to say about reverse vacuum pumps, or<br /><br /><br /> single-mode fiber optic tool kits, or Batesville real estate is<br /><br /><br /> easier said than done. Most of the clients we work with offer<br /><br /><br /> clear and simple information about their products and services.<br /><br /><br /> Waiting around for other websites to give them free, one-way<br /><br /><br /> text links may very well result in additional years of continual<br /><br /><br /> poor search engine rankings and a lack of sales. <br /><br /><br /> <br /><br /><br /> So how do you build back links? Below is a short list of some of<br /><br /><br /> the most common ways to increase your back links: - Offer<br /><br /><br /> something truly helpful that may inspire others to link to you<br /><br /><br /> without even asking. - Hire a website positioning firm to help<br /><br /><br /> you write and distribute press releases and articles to<br /><br /><br /> thousands of sites. - Ask business partners, vendors,<br /><br /><br /> distributors, family members, golf partners, etc. to link to<br /><br /><br /> you. - Ask non-profit organizations if they would post a<br /><br /><br /> "contributor" link to you in exchange for a small donation. -<br /><br /><br /> Offer quotes and testimonials to sites you are comfortable with<br /><br /><br /> in exchange for a direct link to your site. - Exchange links<br /><br /><br /> with websites (but stay within your industry and away from<br /><br /><br /> automated programs). - Purchase text link ads (costly, typically<br /><br /><br /> $20/month each and up - but may be worth it for the right<br /><br /><br /> industry). - Submit to quality directories whose listings are<br /><br /><br /> known to show up as valid back links (excellent value). <br /><br /><br /> <br /><br /><br /> Do you need thousands of links? Not necessarily. You may not<br /><br /><br /> even need hundreds. Everyday, we perform competitive back-link<br /><br /><br /> research and people are often shocked at how little it would<br /><br /><br /> take to rise above their competitors. Even if you are in a<br /><br /><br /> fairly competitive industry, there are often select search terms<br /><br /><br /> that may be far less competitive than others. This is why it is<br /><br /><br /> helpful to partner with an experienced search engine positioning<br /><br /><br /> company who can aid you in strategic decisions.<br /><br /><br /> More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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