Introduction to Link Exhange - Part 2

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<h1>Introduction to Link Exhange - Part 2</h1><p> <br /><br /> How to Link In the first part I looked at Link Exchange<br /><br /> generally. Now I'll take you through the fun part of actually<br /><br /> obtaining useful relevant backlinks. If you are convinced about<br /><br /> the benefits of linking, the question in your mind must be -<br /><br /> "Yes, but how do I go about obtaining incoming or backlinks?".<br /><br /> There are various ways you can go about this, depending on<br /><br /> whether you are seeking pure backlinks - the best kind; or<br /><br /> whether you are prepared to settle for reciprocal links – the<br /><br /> most common; or whether you want to do someone a favor and give<br /><br /> them free publicity by unilaterally placing an outbound link on<br /><br /> your site without one in return – the easiest to do – just to<br /><br /> it. <br /><br /> <br /><br /> One Way Backlinks <br /><br /> <br /><br /> A backlink can only be obtained if there is website that carries<br /><br /> your link without one in return. This happens when your site is<br /><br /> linked in an article, directory, by request, or cited as an<br /><br /> authority or resource site by another due to its superior<br /><br /> content. <br /><br /> <br /><br /> Content <br /><br /> <br /><br /> When a website has fresh, unique, informative and interesting<br /><br /> content, when it is a recognized resource in as given area,<br /><br /> other sites will naturally link to it if only to raise the<br /><br /> profile of their own. For you as the webmaster, there is the<br /><br /> double bonus of not having to communicate with the linking site.<br /><br /> In practice, the context in which your link is carried would in<br /><br /> all likelihood be complimentary to you further raising your<br /><br /> profile. <br /><br /> <br /><br /> The search engines in order to improve the relevance of their<br /><br /> SERPs are constantly on the lookout for such sites. Websites<br /><br /> that achieve consistently high search positions do so because of<br /><br /> the content aspect of their sites. <br /><br /> <br /><br /> Articles <br /><br /> <br /><br /> Writing and syndicating articles is probably the most effective<br /><br /> way to obtain one way inbound links. In recent months this has<br /><br /> become all the rage as blogging has taken on force of its own.<br /><br /> The idea behind all this frenzied literary activity is not a new<br /><br /> enlightenment, but the opportunity for people like you to<br /><br /> plaster their website links in as many places as possible. One<br /><br /> guy claimed to have had an article he wrote carried by 17000<br /><br /> websites, ezines, article directories etc. This would have<br /><br /> greatly boosted his “link popularity”, organic targeted traffic,<br /><br /> and overall business prospects – assume just 1% of the visitors<br /><br /> and readers of all those websites and ezines clicked on his link<br /><br /> – lots of traffic! <br /><br /> <br /><br /> Directories <br /><br /> <br /><br /> These days there are lots and lots of website directories on<br /><br /> every theme imaginable. While they vary in the way they operate,<br /><br /> they all have the effect of creating one way incoming links to<br /><br /> your site, which as we have seen is both a source of direct<br /><br /> organic traffic as well as a boon to your search engine defined<br /><br /> link popularity. <br /><br /> <br /><br /> The more significant the directory the more beneficial the link<br /><br /> from them will be. A basic objective for seasoned webmasters is<br /><br /> to get their sites indexed by and included in the DMOZ, and<br /><br /> Yahoo! directories. These are the two major online website<br /><br /> directories, and inclusion in either would be of greater benefit<br /><br /> than inclusion in many of the smaller ones. <br /><br /> <br /><br /> Request <br /><br /> <br /><br /> These days, most webmasters will only consider a reciprocal link<br /><br /> exchange. However, there are still a few webmasters who would<br /><br /> consider a one way outbound link if they considered it<br /><br /> beneficial to their own visitors, depending on the nature of<br /><br /> their website. These will typically be personalized sites,<br /><br /> intranets, or non- directory information sources. <br /><br /> <br /><br /> Peruse such sites carefully to assess fit, and if satisfied that<br /><br /> the website complements your own, contact the webmaster as<br /><br /> politely as possible and request that they carry your link as<br /><br /> well. Invite them to visit your site to make their own<br /><br /> assessment, and do not be put off if they request a reciprocal<br /><br /> link in return. However you will get the occasional webmaster<br /><br /> who will not object to a one way link. Give it a shot – what’s<br /><br /> to lose? <br /><br /> <br /><br /> Reciprocal Links<br /><br /> <br /><br /> As the term suggests, reciprocal links are a mutual exchange of<br /><br /> links with another website. They constitute the vast majority of<br /><br /> links found on the internet, and are established by mutual<br /><br /> arrangement. <br /><br /> <br /><br /> So how do I get websites to link with me? <br /><br /> <br /><br /> Identifying Link Partners <br /><br /> <br /><br /> The first thing is to identify websites that would make suitable<br /><br /> link partners. These are sites that complement your own, and<br /><br /> therefore have a similar visitor profile to the type you are<br /><br /> looking for. For instance a website selling health food might<br /><br /> link up with a website about physical fitness. Be creative about<br /><br /> your choices; set up a spread sheet to keep track of your<br /><br /> approaches. <br /><br /> <br /><br /> Visit the top 10 or 20 sites ranked in Google and Yahoo! for<br /><br /> your keywords and do some research on their link partners. You<br /><br /> will find not only do they have several link partners, but<br /><br /> partners that are quality sites for their content, linking<br /><br /> strategy, aesthetic appeal and so on. These are the sites you<br /><br /> should target for a link exchange request. <br /><br /> <br /><br /> Note : The major search engines are reducing the number of links<br /><br /> they’ll show for each site, to cut down on search engine<br /><br /> spamming. You may thus find a specialized tool is necessary. A<br /><br /> good one for his purpose would be SEO<br /><br /> Elite which is a complete reciprocal links exchange<br /><br /> management tool. <br /><br /> <br /><br /> Assess the sites you short-list for their relevance and<br /><br /> complementarities to your own. Ensure that they are quality<br /><br /> sites (if they are link partners of the top ten sites in your<br /><br /> niche they generally will be, but take nothing for granted). <br /><br /> <br /><br /> Assess them for: <br /><br /> <br /><br /> Linking Website - this is the specific website linking to the<br /><br /> rival websites in your niche that you are benchmarking. In order<br /><br /> to find all of the websites that link to them you can do a<br /><br /> couple of things. The most common way is to go to Google and<br /><br /> enter this search criteria: link:www.targetedwebsite.com. Once<br /><br /> you do this Google will return a large list of websites that<br /><br /> link to targetedwebsite.com. As noted above, you’ll get a larger<br /><br /> list by going to Yahoo! and entering link:http://<br /><br /> targetedwebsite.com. <br /><br /> <br /><br /> Note: that for Yahoo you must include http://<br /><br /> <br /><br /> Anchor Text used - is the actual text used within the link<br /><br /> linking to the specified website. For example, the anchor text<br /><br /> in the following link would be "health food". Health food<br /><br /> website <br /><br /> <br /><br /> Page Rank -is the actual Google Page Rank of the webpage linking<br /><br /> to targetedwebsite.com. In order to see the Google Page Rank,<br /><br /> you'll need to download and install the Google Toolbar for free<br /><br /> from: <a href="http://toolbar.google.com" target="bago">http://toolbar.google.com</a><br /><br /> <br /><br /> Link Popularity -is the number of links that are pointing to<br /><br /> each of the webpages pointing to targetedwebsite.com. The more<br /><br /> the merrier. You can find their Google link popularity by<br /><br /> entering this search command into Google:<br /><br /> link:www.targetedwebsite.com then counting the total number of<br /><br /> results that are shown OR you could go to a website like<br /><br /> <a href="http://www.linkpopularity.com" target="bago">www.linkpopularity.com</a> to find each link partners link<br /><br /> popularity much more quickly. <br /><br /> <br /><br /> Page Title - is the title of the page that is linking to<br /><br /> targetedwebsite.com. Does it contain the main keyword(s) for<br /><br /> your niche? If so, you should note the url (web address) of<br /><br /> those pages. You'll want to approach those websites and try to<br /><br /> get them to link to your website. <br /><br /> <br /><br /> * Getting links from webpages that contain your main keyword in<br /><br /> the page title is extremely powerful and is something many<br /><br /> people often overlook.<br /><br /> <br /><br /> Number of Outbound Links – is the number of links located on the<br /><br /> webpage linking to targetedwebsite.com. The fewer links there<br /><br /> are located on the page, the more a link from them would<br /><br /> increase your ranking. <br /><br /> <br /><br /> Once we've collected all of the information, we now can see<br /><br /> targetedwebsite.com’s linking strategy. We'll need to calculate<br /><br /> the percentage of websites that contain the main<br /><br /> keywords/phrases in the page title, the percentage of websites<br /><br /> that contain the main keywords in the actual anchor text linking<br /><br /> to targetedwebsite.com. <br /><br /> <br /><br /> You’ll have to do this for the top 10-20 websites in your<br /><br /> keyword niche in order to properly establish the most beneficial<br /><br /> websites to seek link exchanges with. <br /><br /> <br /><br /> The most beneficial sites will be those that: <br /><br /> <br /><br /> Allow you to specify the anchor text that will be used in their<br /><br /> link to your website. <br /><br /> <br /><br /> Websites with a PR OF 4 or more – don’t get too hung up on page<br /><br /> rank though. <br /><br /> <br /><br /> Websites that will preferably carry your link in a relevant<br /><br /> page. Failing that, a website that has a well-organized links<br /><br /> page with a visible and hopefully prominent link in the<br /><br /> navigation bar, so that visitors can find it easily. <br /><br /> <br /><br /> Should the website use a special links page, then ensure that it<br /><br /> carries no more than 30 links, otherwise the PR benefit from<br /><br /> that links page will be so diluted as make it worthless. Also,<br /><br /> there’ll be too many links competing with yours to get any<br /><br /> significant traffic boost. <br /><br /> <br /><br /> Making Your Link Request<br /><br /> <br /><br /> Now that you have established the websites you want to link<br /><br /> with, you need go out and actually ask them. How you do this<br /><br /> will determine whether your linking campaign will be effective<br /><br /> or not; it would be a great pity to do all the work above only<br /><br /> to mess it up with a shoddy links exchange request. <br /><br /> <br /><br /> Firstly, websites that are worth linking to receive hundreds of<br /><br /> link requests. In order to get your request any attention,<br /><br /> prepare well so that it stands out from the crowd. You want to<br /><br /> show the webmaster that you have taken the time to peruse his<br /><br /> website and that your links exchange request is well considered.<br /><br /> You need to convince him/her that your website would make a good<br /><br /> fit with their own, that it is interesting and his/her own<br /><br /> visitors would find it useful and beneficial. You also want to<br /><br /> make it as easy as possible for them to link up with your site. <br /><br /> <br /><br /> When you write the links exchange request letter, personalize it<br /><br /> by using the webmaster’s first name if you can find it on<br /><br /> his/her site, make sure you have specified the website’s name,<br /><br /> and note and comply with any instructions the website may have<br /><br /> for exchanging links e.g. a web-based form, a code to cut and<br /><br /> paste on to your site and so on. Failing to do so would not just<br /><br /> be irritating; it shows that you have not really browsed the<br /><br /> site. <br /><br /> <br /><br /> Be creative and bold with your email subject header. Being timid<br /><br /> and using a generic subject header like “Link Request” will<br /><br /> probably see your email deleted unread. Explicitly state which<br /><br /> page you’d like your link carried on and why. Oftentimes,<br /><br /> interestingly, you’ll get your links request approved without a<br /><br /> corresponding links exchanged. Some webmasters will consider<br /><br /> either that it may not make sense for them to have their link on<br /><br /> your site, or that your site is a valuable enough addition to<br /><br /> their site without a link in return. Most time though a<br /><br /> reciprocal exchange will result. <br /><br /> <br /><br /> Do not balk at approaching your competitors. Since no two<br /><br /> business entities are identical, it is possible for competing<br /><br /> websites to carry each others links and still benefit from the<br /><br /> total traffic carried by all. Imagine sites that sell unique and<br /><br /> therefore hard to find gift items. While obvious competitors, if<br /><br /> a browser fails to find what they’re looking for on one site,<br /><br /> they may find it on the other, and vice-versa. <br /><br /> <br /><br /> Page Rank<br /><br /> <br /><br /> A word about Page Rank. PR is a measure of a website’s<br /><br /> significance derived and used by certain search engines chiefly<br /><br /> Google. While a positive indicator, you should not get too hung<br /><br /> up on it when identifying link partners. PR is gained and lost<br /><br /> often (every 3 months or so) so current PR is no indicator of<br /><br /> future trends. Further, PR is largely an indicator of link<br /><br /> popularity, is obscure in its derivation, and does not tell you<br /><br /> how suitable a website is as a link partner. Use it as an<br /><br /> indicative measure rather than a deciding factor. <br /><br /> <br /><br /> Google PR increases as your link popularity does. Do not worry<br /><br /> that your own new website will have a low PR. This will<br /><br /> invariably increase with more links. More important for the new<br /><br /> website is building links with quality websites many of which<br /><br /> will have low PR anyway, but websites that have the type of<br /><br /> traffic your site needs. <br /><br /> <br /><br /> Summary <br /><br /> <br /><br /> The process of building links with other websites is<br /><br /> time-consuming at the best of times, and if done correctly can<br /><br /> get quite tedious. However, since it requires communication with<br /><br /> other webmasters, it has the potential to be engaging and<br /><br /> absorbing. Approach it confidently if you are satisfied with<br /><br /> your own site, remembering that even a link that brings you just<br /><br /> 5 visitors a day will add up to over 8000 over 5 years. <br /><br /> <br /><br /> Every backlink is worth taking time over, and just like your<br /><br /> website itself, is never really finished – they will require<br /><br /> tweaking every so often. <br /><br /> <br /><br /> Enjoy <br /><br /> <br /><br /> <br /><br /> More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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