Increasing Link Popularity

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<h1>Increasing Link Popularity</h1><p> <br /><br /><br /><br /><br /> Search engines are the gateway to the Internet; they are the<br /><br /><br /><br /><br /> first tool that potential customers use to find the products and<br /><br /><br /><br /><br /> services they need. This is why link popularity is so<br /><br /><br /><br /><br /> imperative. If the customers do not find your website, you have<br /><br /><br /><br /><br /> no possibilities of making any sales.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> You're probably wondering what the blazes is popular about a<br /><br /><br /><br /><br /> link! Well, in a word - plenty! Link popularity refers to the<br /><br /><br /><br /><br /> ranking assigned to your website by the search engines, and it<br /><br /><br /><br /><br /> determines the ranking your page gets when keywords are entered<br /><br /><br /><br /><br /> into a search engine. So, you're probably wondering, how do I<br /><br /><br /><br /><br /> make my link popular?<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> Search engines are discretionary, giving status and ranking to<br /><br /><br /><br /><br /> sites that have links to their pages from related, quality<br /><br /><br /><br /><br /> sites. It's a simple formula, but a very important one. Google<br /><br /><br /><br /><br /> created the system, and now virtually all the most popular<br /><br /><br /><br /><br /> search engines employ it to rank your web pages in their indexes.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> The more commonly used your keyword is, the harder it will be to<br /><br /><br /><br /><br /> achieve link popularity, but without achieving this step, it is<br /><br /><br /><br /><br /> almost certain your site will never rank highly on any search<br /><br /><br /><br /><br /> engine. But don't be discouraged; there are tried and true ways<br /><br /><br /><br /><br /> of achieving link popularity using the most competitive keywords.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> There are a few things you should be aware of. The first is that<br /><br /><br /><br /><br /> just linking up with a large number of other websites will not<br /><br /><br /><br /><br /> achieve link popularity. In fact, it may have quite the opposite<br /><br /><br /><br /><br /> effect. This is particularly true when pertaining to websites<br /><br /><br /><br /><br /> that are nothing more than "link farms" - pages containing line<br /><br /><br /><br /><br /> after line of indiscriminate links. Search engines may<br /><br /><br /><br /><br /> aggressively discriminate against your website if you are<br /><br /><br /><br /><br /> associated with a link farm, so steer clear of them!<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> The next thing to bear in mind is the quality of the site you<br /><br /><br /><br /><br /> are linking to. Never link to a page you have reservations about<br /><br /><br /><br /><br /> your visitors seeing. The last thing you want your website to<br /><br /><br /><br /><br /> appear as is indiscriminate and cheap. Linking to sites of poor<br /><br /><br /><br /><br /> quality will only lessen your link popularity, if not completely<br /><br /><br /><br /><br /> destroy it.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> So let's get to what you need to do to achieve supreme link<br /><br /><br /><br /><br /> popularity and improve your rankings to stellar status on all<br /><br /><br /><br /><br /> the popular search engines.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> The first step, and the fastest way to get your foot in the<br /><br /><br /><br /><br /> door, is to get a listing in a popular directory, such as Open<br /><br /><br /><br /><br /> Directory Project and Yahoo. If your site is business-related,<br /><br /><br /><br /><br /> you will want to be listed on Yahoo, and despite the fact that<br /><br /><br /><br /><br /> it will cost you around $300 a year, it will be money well<br /><br /><br /><br /><br /> spent. If your site is non-commercial, the listing will be free,<br /><br /><br /><br /><br /> but it will take time and follow-up to actually get it listed.<br /><br /><br /><br /><br /> Open Directory is gives you a free listing whether you are<br /><br /><br /><br /><br /> business-related or non-commercial, but be prepared to make a<br /><br /><br /><br /><br /> lot of follow-up inquiries before you see your site listed.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> You are aiming to get listed in the highest level of appropriate<br /><br /><br /><br /><br /> category, and this just takes some common sense. For example, if<br /><br /><br /><br /><br /> your company ships Alpaca wool from an Alpaca farm located in<br /><br /><br /><br /><br /> the middle of Nowhere, Tiny State, do NOT submit your listing to<br /><br /><br /><br /><br /> "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have<br /><br /><br /><br /><br /> to do is look a little deeper - and submit your listing to the<br /><br /><br /><br /><br /> "Fine Alpaca Wool" category. You will not only associate<br /><br /><br /><br /><br /> yourself with culture and quality, but you will be listed in a<br /><br /><br /><br /><br /> national category.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> The next step after you have attained directory listings is to<br /><br /><br /><br /><br /> locate other quality sites that will increase your link<br /><br /><br /><br /><br /> popularity. Try to find sites that are in some way related to<br /><br /><br /><br /><br /> yours, so not only will your link popularity increase, but your<br /><br /><br /><br /><br /> customer base may also be expanded. You want to avoid your<br /><br /><br /><br /><br /> competitors and look for sites that are useful to your site's<br /><br /><br /><br /><br /> visitors. Let's look at the Alpaca Wool site example. Linking up<br /><br /><br /><br /><br /> to a site that sells knitting supplies would be helpful to your<br /><br /><br /><br /><br /> visitors, and the chances of the knitting supply site wanting to<br /><br /><br /><br /><br /> link up to your site are also greater. By linking to a related<br /><br /><br /><br /><br /> site that will be relevant to your website's traffic, you are<br /><br /><br /><br /><br /> increasing both of your site's business prospects - and both of<br /><br /><br /><br /><br /> your sites' link popularity.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> Not all sites want to link to other sites, so you will have to<br /><br /><br /><br /><br /> do some research when you are looking for possible linking<br /><br /><br /><br /><br /> partners. Google is an excellent starting place for your search.<br /><br /><br /><br /><br /> Make sure you enter keywords that you think quality customers<br /><br /><br /><br /><br /> will also enter to find your own site. Remember, your criteria<br /><br /><br /><br /><br /> are quality, highly ranked, non-competing websites that have a<br /><br /><br /><br /><br /> links or resources page. Go to these sites and objectively<br /><br /><br /><br /><br /> assess them. Look at the quality of the product, the graphics,<br /><br /><br /><br /><br /> and the ease of use. Then check out the other sites they are<br /><br /><br /><br /><br /> linked to, and determine if your own site would fit in with the<br /><br /><br /><br /><br /> crowd.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> When you decide you have found a good prospect, you must set out<br /><br /><br /><br /><br /> to woo them. The first thing to do is to add a link on your own<br /><br /><br /><br /><br /> links page to their site. This is an essential first step; it<br /><br /><br /><br /><br /> shows good faith, and ups your chances significantly of their<br /><br /><br /><br /><br /> reciprocity. After you have added their link, you must contact<br /><br /><br /><br /><br /> the webmaster of their site. Since this is almost always done by<br /><br /><br /><br /><br /> email, you want to make sure it is immediately clear that your<br /><br /><br /><br /><br /> message is not junk mail. This requires that you tell them right<br /><br /><br /><br /><br /> off the bat that you have added a link to their page on your<br /><br /><br /><br /><br /> site. A hook like this almost always insures the reader will<br /><br /><br /><br /><br /> read on.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> Next, be sure to be flattering and let them know how much you<br /><br /><br /><br /><br /> appreciate their website. Make sure you emphasize that you have<br /><br /><br /><br /><br /> actually visited their site, and that their site is not just a<br /><br /><br /><br /><br /> random pick. Give them the address of your links page, and ask<br /><br /><br /><br /><br /> them to check out the link for themselves. It's a good idea to<br /><br /><br /><br /><br /> mention that they will not only benefit from the increased<br /><br /><br /><br /><br /> traffic your website will direct their way, but you will also<br /><br /><br /><br /><br /> increase their link popularity. Briefly, explain why link<br /><br /><br /><br /><br /> popularity is so essential, but do this in a sentence or two so<br /><br /><br /><br /><br /> you don't sound like a professor! Finally, tell them you would<br /><br /><br /><br /><br /> greatly appreciate if they would reciprocally add a link on<br /><br /><br /><br /><br /> their own links page to your website.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> Go through this process with as many appropriate sites as you<br /><br /><br /><br /><br /> can find, bearing in mind the criteria of quality and<br /><br /><br /><br /><br /> non-competitiveness. After you have emailed all relevant sites,<br /><br /><br /><br /><br /> be sure to check these website frequently to see if they have<br /><br /><br /><br /><br /> added a link to your page. Give it about a month, and if no link<br /><br /><br /><br /><br /> appears, try another charming email. Then give it another month,<br /><br /><br /><br /><br /> and if your site is still absent from their links page, it's<br /><br /><br /><br /><br /> time to remove their link from your own links page. The only<br /><br /><br /><br /><br /> time you want to pursue a link further than this is if you<br /><br /><br /><br /><br /> believe a site is crucial to your link popularity and your<br /><br /><br /><br /><br /> business needs. Just remember to keep all your communications<br /><br /><br /><br /><br /> complimentary and cordial.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> Then set up a schedule to check your ranking in search engines<br /><br /><br /><br /><br /> frequently to see if your link popularity has improved. This is<br /><br /><br /><br /><br /> not achievable in the blink of an eye. It will take some time<br /><br /><br /><br /><br /> and a good deal of work. There is no way around the<br /><br /><br /><br /><br /> labor-intensive quality of improving your link popularity, which<br /><br /><br /><br /><br /> is why search engines regard it with such importance.<br /><br /><br /><br /><br /> <br /><br /><br /><br /><br /> By the way - make sure you have a beautiful, streamlined site or<br /><br /><br /><br /><br /> you will never persuade anyone to link up to you. Be prepared to<br /><br /><br /><br /><br /> keep plugging away at this process, as long as it takes, until<br /><br /><br /><br /><br /> you achieve link popularity stardom!<br /><br /><br /><br /><br /> More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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