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How To Milk Your Content For All It's Worth With RSS

By: Lynette Chandler

Article Word Count: 576 words  [Comments (0)]
Total Views: 46 Views






RSS, Newsletter, Blog, Website...with so many places you can



publish your web content to, how do you choose; especially when



articles and time to publish them is limited. Besides, why



should you publish your content in so many different formats? If



you've been doing business online for any amount of time you



know that building a list is integral to success. Regular



website content brings search engine robots back. So do blogs.



Blogs also help build your expert status and RSS is the new way



for people to subscribe to your content without giving out their



email address - among other things.







Ok, so you know it's all good and they will help build your



business, but how can you do several or all without piling more



work on your already full to do list? It's really quite simple.



Make your content work harder and milk it for all it's worth.







Instead of publishing your newsletter entirely by email, publish



it to a content management system or blog that will



automatically create an RSS feed each time you update it. Your



next step is to put that RSS feed into your mailing list



manager* create a signup box as you would a regular newsletter



and put it on your website or blog in a prominent area together



with the RSS feed. It, probably won't take more than a few



minutes if you already have everything at hand.







>From now on, people can choose to subscribe to your newsletter



by RSS or email and every time you publish the newsletter to



your website or blog, RSS subscribers will see that you have new



content and people who opt-in for email will receive an email



notice. To top it all off, the content is also archived online



permanently and all you did was type and publish one time.







You know the amazing part is, that's not all. You can syndicate



your newsletter for more exposure. Contact a few webmasters and



ask them if they'd like free, automatically updating content on



their websites. Create the codes for them so it's super easy for



them to add you. When they do, the next time you publish your



newsletter, their website gets updated immediately. If anyone



wants to read more of your content, they would be brought to



your site.







RSS is truly an exciting technology. Not only does it open many



doors for you to share your content, it can also help you work



smarter by cutting down your work as you read above. There's no



reason why you shouldn't have an RSS feed today and if you



already have one, it's time you should milk your RSS feed for



all it's worth.







*Note: Not all mailing list managers can take your RSS feed and



convert it into email updates.



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