How To Increase Your Web Site Popularity Through One-Way Incoming Links

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<h1>How To Increase Your Web Site Popularity Through One-Way Incoming Links</h1><p> <br /><br /><br /> One of the best ways to get free website traffic, as we all<br /><br /><br /> know, is links from other sites which help improve your site's<br /><br /><br /> link popularity. Nothing new there...however now that Google and<br /><br /><br /> friends are cracking down on reciprocal link exchanges and<br /><br /><br /> de-valuing links from non-relevent sites, it's become vitally<br /><br /><br /> important to get 1-way INCOMING links from sites that are<br /><br /><br /> related to your niche. <br /><br /><br /> <br /><br /><br /> For example, a travel site would benefit from a incoming-link<br /><br /><br /> from a holiday home rental company or an airline or car hire<br /><br /><br /> place, but there would be NO benefit from getting an incoming<br /><br /><br /> link from an online casino service or one of those ubiquitous<br /><br /><br /> Viagra sales sites we all love to receive spam email from<br /><br /><br /> (not!)... :)<br /><br /><br /> <br /><br /><br /> Here's what I suggested to one of my client's (who runs a luxury<br /><br /><br /> accommodation site) as a way for him to get quality incoming<br /><br /><br /> one-way links:<br /><br /><br /> <br /><br /><br /> Ideally, it's MUCH better to have a one-way link coming into<br /><br /><br /> your site, rather than having to reciprocate the link and give<br /><br /><br /> them one back. HOWEVER, this is getting VERY difficult to<br /><br /><br /> achieve. <br /><br /><br /> <br /><br /><br /> Essentially, you are asking a possible competitor to give you a<br /><br /><br /> link to your website, when they would much rather the searcher<br /><br /><br /> just found them instead. Recipricol links are also starting to<br /><br /><br /> lose their value in terms of link popularity. A one-way link<br /><br /><br /> from a RELATED site is better than 5-10 2-way links from most<br /><br /><br /> sites. So, I believe that in order for you to get as many<br /><br /><br /> incoming one-way links as possible, you need to give website<br /><br /><br /> owners a REASON to be prepared to give you that link for free. I<br /><br /><br /> believe the best way to achieve this is to go back to something<br /><br /><br /> I suggested in an email recently: As a way to differentiate<br /><br /><br /> yourself from all the other sites out there offering similar<br /><br /><br /> content/services to yours, you need to value-add so that it is<br /><br /><br /> compelling for site visitors to make their bookings through your<br /><br /><br /> site in preference to anyone else's - even the actual<br /><br /><br /> accommodation place site itself. As I suggested, one way is to<br /><br /><br /> offer a package of discount vouchers for guests staying at each<br /><br /><br /> place for all the local tourist attractions, and offer them as a<br /><br /><br /> free giveaway to anyone making a booking through you. The more<br /><br /><br /> discounts or specials you offer, the more attractive it will be<br /><br /><br /> for someone wanting to make a booking thru you. <br /><br /><br /> <br /><br /><br /> Perhaps on occasions, you might even persuade some companies to<br /><br /><br /> offer free giveaways as an incentive to get tourists to visit<br /><br /><br /> their premises (free wine samples or free food samples, etc.)<br /><br /><br /> However, rather than call them up and just ask for discounts for<br /><br /><br /> possible clients, why not approach them with a view to offering<br /><br /><br /> to give them FREE advertising to your clients, in exchange for a<br /><br /><br /> link from their website (designed the way we specify, and<br /><br /><br /> preferrably placed in a vaguely decent spot on their site). So,<br /><br /><br /> an example might make this clearer... Let's say you have an<br /><br /><br /> accommodation spot in Sydney. You contact all the related<br /><br /><br /> businesses in that region that offer something that may be of<br /><br /><br /> value to a visitor to the area. Say, a winery, a restaurant, a<br /><br /><br /> car hire place, a movie cinema, a chemist/pharmacy, etc. Explain<br /><br /><br /> to them that you would like to offer them free advertising for<br /><br /><br /> clients you refer to their business while they are holidaying in<br /><br /><br /> Sydney, in exchange for a link on their website back to your<br /><br /><br /> site. Tell them you will put their details in a PDF document and<br /><br /><br /> anytime someone makes a booking for an accommodation spot in the<br /><br /><br /> area, you will email them a free copy of the document (sort of<br /><br /><br /> like a digital voucher system) and they can print it out and<br /><br /><br /> bring it with them for use while in the area. In fact, if the<br /><br /><br /> truth be known, you could probably even put a link to the PDF on<br /><br /><br /> your site so ANYONE can download it. Make them have to fill in a<br /><br /><br /> small form to get it (name & email address) and then add their<br /><br /><br /> name to your (upcoming) :-) email newsletter. That way, even if<br /><br /><br /> you don't make a sale so far as a booking goes, at least you<br /><br /><br /> have a good incentive for people to give you their email address<br /><br /><br /> in exchange for downloading the vouchers for the location they<br /><br /><br /> are interested in. Sell it to them on the basis that it WILL<br /><br /><br /> give them FREE advertising. They don't even have to offer any<br /><br /><br /> specials (although if they do, that's obviously a bonus for you<br /><br /><br /> and the client), and all you ask for in return is a one-way link<br /><br /><br /> back to your website. I'm not sure what sort of success rate you<br /><br /><br /> would have getting this, but I would be surprised if it was less<br /><br /><br /> than 1 in 10, perhaps even 1 in 5 businesses being prepared to<br /><br /><br /> say yes. And, you have a WHOLE country of accommodation hotspots<br /><br /><br /> you can call over the next 6-12 months and put this proposition<br /><br /><br /> to, with a view to getting ongoing increasing one-way links to<br /><br /><br /> your site from relevant businesses. Oh, a small but important<br /><br /><br /> point. Get them to provide the text &/or graphics content that<br /><br /><br /> goes in your voucher. Saves you some time & money. I would<br /><br /><br /> assume that many of these places already have some form of<br /><br /><br /> brochures & advertising, etc - just get them to email you the<br /><br /><br /> image in a usable format. <br /><br /><br /> <br /><br /><br /> If you have to spend time designing the look and content of each<br /><br /><br /> ad, it will chew up your time, so if they see the value of doing<br /><br /><br /> this, just explain that you will NEED them to email you their<br /><br /><br /> voucher entry (perhaps specify the size and format, etc), and<br /><br /><br /> you just drop it into a word doc (for example) and turn that<br /><br /><br /> into a pdf when you have filled it up. Also, you will no doubt<br /><br /><br /> have some places being concerned that they are going to be in<br /><br /><br /> your voucher "book" with their competitors, which may (in their<br /><br /><br /> minds) devalue it for them, so offer them exclusivity if they<br /><br /><br /> come up with a great special offer for your clients. Rather than<br /><br /><br /> making them pay for exclusivity upfront, get them to pay for it<br /><br /><br /> when someone redeems the voucher, which is good for you AND<br /><br /><br /> them. I believe this will be the best way for you to secure<br /><br /><br /> one-way links from related websites, without having to spend<br /><br /><br /> large sums of money. Once your page rank increases (for both<br /><br /><br /> your home page AND individual internal pages), you will find<br /><br /><br /> your site showing up higher in the organic searches across the<br /><br /><br /> board, which is the ultimate goal anyway.<br /><br /><br /> <br /><br /><br /> There you have it. Any business (not just accommodation) can<br /><br /><br /> take this idea, mould it to their specifics, and be generating<br /><br /><br /> great incoming links from relevent sites in days. <br /><br /><br /> <br /><br /><br /> As a last suggestion, if you want to speed up the process,<br /><br /><br /> contact prospective link partners by direct mail. That way, you<br /><br /><br /> can get in touch with 10-100 of them in a very short period of<br /><br /><br /> time, and only deal with the ones who see the value in what you<br /><br /><br /> are offering.<br /><br /><br /> <br /><br /><br /> All the best with your link building campaign, and remember that<br /><br /><br /> success on the internet takes time and dedication. You won't get<br /><br /><br /> miracle results in 1 week, so be persistent.<br /><br /><br /> More <a href="http://www.articlesroom.com">free articles</a> from <a href="http://www.articlesroom.com">http://www.articlesroom.com</a>

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