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Doesn't Anybody Work Here? Nametags Impact Employee CommunicationBy: Scott GinsbergArticle Word Count: 964 words [Comments (0)] Total Views: 101 Views |
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Walmart was the first business to require all its employees to wear nametags. (There's a surprise!) Sam Walton created this initiative because he wanted his customers to "get to know the people they bought from." But the value of employee nametags spans far beyond getting to know people, it's all about being approachable. So whether you work in retail, hospitality, food service or sales, to wear a nametag is to be on stage. To be on stage is to be ready to serve your customers. And to be ready to serve your customers is to do your job effectively. Here are several ways nametags will help your employees maintain an accessible, comfortable business environment. Accessibility Tip # 1: A nametag makes it easier for customers to gain the attention of an employee from whom they need service. Without it, the customers will either find someone else to help them, or won't get what they need. Comfort Tip # 2: The most important rule in retail is to "make a friend in thirty seconds." The quickest and surest way to do this is to inform and remind customers of your employees' names. This promotes self-disclosure and creates comfort in the conversation. And when you put your customers at ease, the sales process will be more personable. Synergy Tip # 3: Especially for organizations with hundreds of employees, nametags for your teammates will only ease their pain and contribute to a synergized workplace. Ambassadors Tip #4: A nametag immediately identifies an employee as an ambassador of the company. As such, it keeps her accountable for her behavior while she wears it and promotes good word of mouth for the business. Branding Tip #5: A well designed nametag will constantly keep your company's brand, logo and corporate culture in the minds of your customers and prospects. Because it's not who you know, it's who knows you. Fun Tip #6: Employees who wear fun, memorable nametags will also show the customers that their business is fun and memorable. Tag, you're it! If you answered yes to any of the above questions, well done! You're on the right track. The next step is to make sure all your employees wear nametags. Because if they don't, you'd better get used to hearing the phrase, "Doesn't anybody work here?!" © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com. Grab this articles
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