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DIVERSITY is a BIG word -- With A HUGE Business IMPACT

By: Don Monteith

Article Word Count: 862 words  [Comments (0)]
Total Views: 14 Views


Second thought! Just in case. YOU or someone you personally

know may fit the following picture of success which may carry

too much risk for comfort.

You can sit back and simply enjoy the day. Let tomorrow

take care of itself. Can't you just hear it? I've got my

money "salted" away in a safe place. Getting great returns.

No risk! Where? I'm invested in the dot.com firms of

the future..... remember the bubble that burst?

YOUR BUSINESS

Obviously, you get the point. There is little need to bash

the dot.com failures. Our goal is YOUR business. Your

future expansions for growth.

EXPERIENCE is an expensive teacher. There are BETTER

resources. Some of us have learned in the School of Hard

Knocks. At least YOU can benefit by knowing some of our

mistakes which we freely expose for your perusal.

Yes, most of our mistakes were NOT smart. Could have

been easily corrected. Most 'goofs' are so obvious AFTER

the fact it's embarassing to tell anyone.

DIVERSITY Is KEY --

Is that just a nice "sounding" word? Only to those who

FAIL to understand it's HUGE impact. SUDDENLY! Almost

an Overnight kick.... your financial well being can be GONE.

Many of us have been there. All of our business LINKED to

ONE account. Are you in that position now? I hear you loud

and clear. You are saying, "I'm making good money and

business is great. Why should I change?"

If that is the case, YOU are NOT in control. Unless you

have a service or product without equal or competition, YOU

are at risk. Simply ask... if my ONE customer or my major

customer GOES AWAY tomorrow... what happens to my

business?

Are your equipment debts personally guaranteed? Is your

home at risk? Do you have a long-term office/warehouse

lease? Bank loans?

OUR EXPERIENCE

Yes, I was fortunate and survived. At the time, I had several

businesses not dependent on each other. Regardless,the impact and surprise income loss was real.

For 10 years it was wonderful. Profits were basically

guaranteed. A major Insurance company needed "outside"

typists. Large companies do strange things. Head-count!

Move staff (human resource) cost to "service" overhead expense.

Situations change! Buyers of services RETIRE. Management

gets promoted to a new location. Offices consolidate.

DOWNsize. UPsize. Go out of business! Bankrupt yet still

oweing you money that will never come.

Most of the above happened! Our "connection" moved. I

had no idea the company was going to suddenly NO LONGER

need our services.

It's happening around us every day. Technology! Yesterday

is gone -- history. New ways of doing business. Automation.

Push-button society. Home based workers.

In a FLASH! ONE day! Our business (95%) was gone. We had

NO warning at all before the doors shut in our face.

WHAT COULD HAVE HAPPENED?

To capsule, we were able to use the equipment in our other

businesses. Our lease on the space had NOT been renewed.

Our own staff was transferred within. We lucked out!!

However, I "shudder" to think of the consequences that

could have forced most folks out of business.

Had we signed another 5-year lease, the cost would have

exceeded our PROFIT for the prior 10 years.

Equipment leases would still hang over our heads.

Staff? Their jobs would have been gone in a flash.

YOUR CHALLENGE

Step back and look carefully at your business risks.

Don't assume anything. Your "good old" boy network has

NO guarantees.

Make DIVERSITY your #1 priority in 2005. Add new clients.

Add new products. Quickly reduce your RISK away from any controlling entity. Seek to make 10% a TOP line maximum

dependence on any one source of income.

Large buyers have been known to absorb ALL of a major

manufacturer's production. As an astute business executive, YOU can see the END in sight. Don't let it happen.

Your customer now CONTROLS your business. Profits are no

longer your decision. Expect the "squeeze" to intensify!

Too often, we can't see the forest for the trees. Same

experience happens to a small service business, too.

ACTION TIP: Best advice is simple. DIVERSIFY! Never allow

ONE client to OWN your business. 10% is a good MAXIMUM for any

single buyer. Reduce YOUR risk. Add new clients or new products as quickly as possible.

http://ezinearticles.com/members/mem_pics/Don-Monteith_1804.jpg" border="0" alt="EzineArticles Expert Author Don Monteith">

Don Monteith spent 32 years as co-owner of several franchises and a personnel/staffing business. Every year, his firm placed hundreds of job candidates in their dream job. Today, Don shares his business and career expertise through his newest websites on the Internet. Lots of FREE ideas - suggestions - ready for your perusal and study.

http://www.Career-Coaching-Central.com


http://www.HowToGetYourDreamJob.com

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