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Coaching CelebritiesBy: Mary GardnerArticle Word Count: 842 words [Comments (0)] Total Views: 158 Views |
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I have clients that still call me periodically for coaching that used this cell phone years ago. They like knowing that IÂ’m just a call away if they need me. Several of these clients would probably have names that you might recognize, and donÂ’t use a coach on a regular basis, but if the need arises, they know IÂ’m there. IÂ’ve spent a large part of my career working with and for celebrities. Whether I marketing for them, do PR for them or consult and coaching with the them, IÂ’ve made a part of my career working in that market. As a result, IÂ’ve gotten to know many agents, publicists and Event Planners. I also coach individuals in business. Right now, it seems that a large bulk of my clients are in new jobs, businesses or about to make a transition. I donÂ’t work by contract, only on an as needed basis. Some of my clients show up every week. Others are clients that are only once a month. IÂ’m flexible because my clients are busy. So am I, and IÂ’m fine with them rescheduling with me a day in advance. I started coaching this way because the high profile clients that I served couldnÂ’t meet on a regular basis. They were traveling or unavailable at normal business times so I made allowances for them. As my business and experience grew, I found that working with high profile types was going to be different than a traditional client that may be. I work on a project basis with many of these high profile types. Some of them are high level executives, besides celebrities and IÂ’m there as a personal consultant that they call upon for many different issues. Most of them found me through the communication coaching that I provide and weÂ’ve kept the relationship going through the years. Whenever they call I merely write it down and keep a log. I usually bill once a month. On projects, IÂ’ll estimate a cost for the project and always try to come in under the estimate. I have clients that will fly in for the day and for that, my fees are a bit higher than on the phone. ItÂ’s a concentrated coaching session that can deal with family issues to creating a work out schedule or recreating a brand or speech. WeÂ’ve discovered projects to create that they can market and weÂ’ve written the outline of books. I noticed right up front that celebrities are keenly aware that people try to make a buck off of them so I actually charge them less in some cases. Regardless, overestimating the bill is the way to go, and they always appreciate the financial break. I learned this early on when I had a repeat customer and I sent a bill that she questioned. She didnÂ’t feel that I had put in that much time with her so I told her that I had struggled with the bill myself because the project was so “off and onÂâ€. So, I told her to rip up my invoice and to pay me what she thought she should. I got a nice check in the mail that was just a little bit less than I had originally charged and it had a nice note attached. It was definitely the right decision because IÂ’ve continued to coach this person here and there over the last many years. Coaching high profile types are a great gig if you can get it. But donÂ’t make the mistake of holding to your exact requirements or you might lose a client in the process. The ones that I know appreciate my willingness to be flexible with my schedule and to reschedule if something else comes up. IÂ’m fair with the money and I always try to deliver more than promised. I love the coaching people who are successful, energetic and ambitious. They never refuse a challenge and theyÂ’re always up for new ideas. They appreciate others who are hard working like them. That is why I keep my cell phone number the same. Being available to these people is the name of the game.
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