Autoresponders: Clinically Proven To Increase Sales (Part 2)
by Adam Kling © 2001
http://www.mybizhosting.com
http://www.myservlethosting.com
In Part 1 of "Autoresponders: Clinically Proven To Increase
Sales" you learnt why you should use autoresponders in your
business and why over 40% of our population need your
autoresponder messages in order to come to a final decision
regarding your products or services.
Generally speaking, autoresponders are used to:
* stay in contact with your customers
* promote products, specials or sales
* follow purchases with back end sales options
* offer additional sales information for "trial offers"
* provide tutorials, reports, articles or other giveaways
* and many other reasons
Time-Tested Proven Techniques For Making Your Autoresponder
Messages Perform Better
These automated messages play a very powerful role in our
marketing plans. But is there a way to make these messages
work even better? Yes! And it's incredibly simple - rather
than blindly following the crowd, pay attention and use
every bit of information above when creating your messages.
For example: when using a dated call to action statement,
you may want to leave enough room for the customer to think
it over and then come back and purchase. Perhaps you could
state that the offer "ends in 3 days" rather than "tonight
at midnight". (If those who rank high in Steadiness are
forced to make an immediate decision, the answer will most
undoubtedly be no.) Each time you send another automated
message, you can count down the days until you reach the
point of stating, "offer expires today".
Benefits are extremely important to most consumers. However,
they are particular needed by the majority of buyers. I often
see autoresponder messages that exclaim how much money their
product will make you. In order to appeal to most customers,
the benefits need to work in conjunction with the need for
details. For example, rather than stating, "Autoresponders
will increase your profits by 400%", you might want to try
this statement. "Repetition brings about memory. And memory
brings about sales. Therefore it only makes sense to remain
in constant contact with your customers through autoresponders.
By using this amazing selling method, you can increase your
profits by 400%."
By using a combination of the traits Steadiness-types find
intriguing, you will increase the effectiveness of your
autoresponders and also the number of customers who purchase
from you.
This clinically proven method of communication works with
in-person conversations, telephone conversations and especially
in written conversations or advertisements. By giving the
customer what they need, you are dramatically increasing your
chances of getting the sale!
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Adam is the CEO of MyBizHosting. To view a detailed outline
of his services including unlimited FREE autoresponders with
every account rush down to http://www.mybizhosting.com now.
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