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1. Publicity: Polls and Surveys Are a Great Path Free PublicityBy: Ned Steele

When I search Google News for "surveys," I get nearly 50,000 results.


2. Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right OutletsBy: Ned Steele

Sure, any publicity is good.


3. Publicity - How To Get Your Story on TelevisionBy: Ned Steele

A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.


4. Publicity - Tips on Dealing With the MediaBy: Ned Steele

You thought of it, you researched it, you wrote it.


5. Publicity - How to Write a Headline That Will Garner Free PublicityBy: Ned Steele

Taking your ad and turning it into paragraph-style prose is not a press release – chances are it will only lead the publisher to call and invite you to run it as a paid ad.


6. Two Don'ts for Financial Planners Seeking Free PublicityBy: Ned Steele

Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in.


7. Financial Planners Publicity - Don't Wait, Media Folks Want Your Free PublicityBy: Ned Steele

Looking to get your name into a magazine? You need to be thinking ahead--way ahead.


8. Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free PublicityBy: Ned Steele

That big story the media pursue each day is what I call Topic A.


9. Financial Planners Garner Free Publicity by Making it Easy for the MediaBy: Ned Steele

Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not.


10. Your Financial Planning Clients May Hold the Key to Free PublicityBy: Ned Steele

Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.


11. Marketing-Minded Financial Planners, Don't Hold Back Information From the MediaBy: Ned Steele

Some financial planners think that they shouldn't share their top tips with the media.


12. Financial Planners Publicity and Marketing - Live By The CalendarBy: Ned Steele

The media live by the calendar.


13. Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)By: Ned Steele

A common complaint you'll hear is that the media is fixated on negative stories.


14. Financial Planners, Follow These Guidelines to Get Free PublicityBy: Ned Steele

Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.


15. Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free PublicityBy: Ned Steele

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump.


16. Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the MediaBy: Ned Steele

The media need you.


17. Five Publicity "Buckets" For Marketing-Minded Financial PlannersBy: Ned Steele

Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she.


18. Marketing-Minded Financial Planners, It's Not Who You Know But What You KnowBy: Ned Steele

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix.


19. Marketing-Minded Financial Planners, the Media Wants to Give You Free PublicityBy: Ned Steele

In this great country of ours, there are basically three ways to get yourself tons of media coverage.


20. Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?By: Ned Steele

Commit this to memory, please: To get in the media, being good is good enough.


21. What Determines PR Success?By: Robert A. Kelly

As a business, non-profit or association manager, occasions will arise when you’ll need to employ tactics like a brochure, a special event or a press release.


22. 10 Tips to Give Your Press Release The Edge It Needs to Make the NewsBy: James Burchill

Writing a press (or media) release is quite an art (and a science) but don't let that scare you.


23. How PR Helps Managers WinBy: Robert A. Kelly

Anything that lets managers achieve their managerial objectives is a winner.


24. Submitting A Press Release Can Benefit Your BusinessBy: John Kovacs

A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media.


25. Media Training: How To Speak During a Media InterviewBy: Brad Phillips

WHITE NOISEA client recently told me about a fascinating new approach to television advertising.


26. Media Relations: Should You Pay For News Coverage?By: Brad Phillips

Dear New York Times:I’d like to be quoted in one of your news stories.


27. Permanent Press: Using Press Releases to Keep Your Company in the NewsBy: Dennis Bacchetta

When is your best advertisement not an advertisement? When it’s a press release.


28. Do You See PR's Real Value?By: Robert A. Kelly

As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that alters individual perception leading to changed behaviors among those key outside people.


29. What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business OwnersBy: Cathy Goodwin

New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters.


30. Publicity and Marketing Magic For Financial Planners: The Four 'More'sBy: Ned Steele

Publicity will take your financial planning practice, your business, and your life to the next level.

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