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6 Steps to a More Successful Website in 2006

By: Chuck Hall

Article Word Count: 1171 words  [Comments (0)]
Total Views: 43 Views




Another year has passed and a new one has dawned. It's an

exciting time to have an online business. More consumers have

computers and Internet connections than ever before, and people

are more comfortable buying things online than in years past.



As an administrator and consultant on over 100 domain names and

web sites, I get to hear all the stories of what works and what

doesn't from individuals and small business promoting their

online businesses.



Based on my own experiences and those of my clients, I wanted to

share with you a list of 6 essential steps any webmaster can

take to make their website more successful in 2006.



A full copy of this Article, as well as links to all the tools

mentioned in it is available at:

http://www.binarypros.com/Press/2006-01-05.asp



1. Ensure you have a reliable web host Nothing loses a sale

faster or creates a worse impression than your web site being

unavailable. It's especially costly when a potential customer is

looking to spend money right away. Unless you're fortunate

enough to be in a business with no competition (if so let me

know what business that is) website downtime could cost you

sales!



So many times I hear people bragging about their $2.99/month web

host and how much money they're saving on hosting. What they

don't realize, until they test their uptime, is that the

potential sales they lose when their web site is unavailable are

far more costly than paying a little more for a reputable web

host.



Several services are available to test your website's uptime.

Anything less than 99.9% is unacceptable for a business site.

Check out http://www.hosttester.com/ and test your site for a

month. For $9.95 you can find out for sure where your site

stands.



2. Get a fresh modern look for your web site First impressions

are important to potential customers. On the Internet your web

site is all you get to make a first impression. If you haven't

updated the look and feel of your website in a year or two it

may be time to consider updating your site.



Make sure your copyright dates are current, but also leave your

initial copyright dates on to show the customers that you are an

established business. For instance, on my site my copyright

reads 1999-2006. People will be more comfortable buying from you

if they know your site has been around for a few years.



Check out http://www.templatesresource.com/ for a selection of

over 2000 web templates (all under $19.95.) Use a template to

get a jump start on your new site design. Depending on your

level of expertise in web design you may still need to hire

someone to help customize the template you choose to your

business. Even so, having a template start with will drastically

reduce development costs.



3. Check your site's compatibility with all browsers and

operating systems Everyone knows the bulk of internet traffic is

going to be Windows users with Internet Explorer 6 but that

doesn't mean you should ignore everyone else.



I tallied up a summary of over 2,000,000 hits from the latter

portion of 2005 to find that IE6 users make up about 75% of the

web traffic to the average site that I administer. If your site

only displays properly for IE6 users you could be losing up to

25% of your sales due to browser incompatibility.



Unless you have several computers and a lot of spare time you

won't be able to test all the combinations yourself to know how

your site looks on other systems. Fortunately NetMechanic has a

service that solves this problem for $15. Check out:

http://www.netmechanic.com/browser-index.htm for details on the

service. Chances are you'll be shocked by how your site looks in

different browsers!



4. Add fresh and relevant content to your site Search engines

love it, and your site visitors love it, it's a win-win

scenario. Many people say they can't write or don't know what

content to add to their site, but neither is an excuse anymore.



RSS feeds are a great way to keep automatically updating content

on your site with no day-to-day work for you or your web

designer. You simply plug a feed of your choice into your

website and when the writer updates their feed your site

automatically updates with the new content.



Another great way to add content is using royalty free articles.

Writers and site owners write them specifically for you to use

on your site. The only condition is that you keep a link to

their site and their name on the article. It's a small price to

pay for adding relevant content and keywords to your site.



RSS Equalizer is a program that helps you find and manage RSS

Content for your site. Article Equalizer is a great program that

helps you find and manage Articles for your site.



5. Make it easy for customers to contact you, and be sure to

respond quickly Putting your email address on your page with a

mailto:// link is only going to ensure that you get more spam

than you can imagine. It not only takes up your time to delete

the spam but it also increases the likelihood that you will miss

real messages in the process.



The best solution to this is using a contact us web form. This

type of form never reveals your email address for spam crawlers

to spam but ensures that customers can get a message to you

easily. Contact forms are available for all web server types

either via CGI, or ASP, or PHP. Most hosting providers have

sample forms that are compatible with their hosting packages

available to their clients. If your hosting provider won't work

with you to set up a contact us form it's time to find a new

host.



Once your contact form is functioning and you get a contact from

a customer, don't delay in responding! Be sure to respond

professionally and in a friendly manner. When someone is looking

to buy, getting a quick and polite answer can be a big factor in

deciding to continue the purchase.



6. Advertise professionally and affordably Once you've followed

the steps above and your website is in good order and ready for

whoever visits it, consider doing some advertising. Google

AdWords are a great way to get some low cost, highly targeted

traffic to your site.



AdWord Generator is a great program that helps you brainstorm

and create profitable Ads. AdWord Analyzer helps you find the

most profitable and low cost keywords to run your PPC ads on.



May 2006 bring great success to you and your web site!



Chuck Hall Binary Pros http://www.binarypros.com/

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